We’re very pleased to share with you our annual report “I’m Digital 2010“.

During the 3th and 4th quarters of 2009 our Research Departament worked on a Consumer Experience Report in Chile called “Soy Digital 2010” (I’m Digital 2010). This report is based on a survey off 1.500 chilean people and persues three main objectives:

• Which is the relationship between users and online advertising
• What shopping sites give the better cosume experience
• How do the chilean people interact with mobiles

To add more value to the figures delivered by the survey our Brand Analysts did a deep reading and established two models that explain the chilean way of digital consuming:

1. Brand-Consumer Relational Model: It systematizes how the brands should build valuable conversations with their audiences throughout Social Media Marketing
2. Digital Consumer Experience Model: Founded on the need of defining a standard flux of a user interacting with brands in digital scenarios, understanding the context which establish that online purchasing isn’t limited to a digital space only, but to a whole spectrum both digital and offline

“I’m Digital 2010″ has grown to be a real referent among our local market, used by agencies, media, and also by the busines departaments of the most relevant local and global brands, like General Electric.

The report has been seen more than 20 times on mass media – Tv, press, radio, blogs, podcast and it even has been used in the most relevant chilean business schools.